Resipe for Men

Recipe for Men is a Swedish grooming brand founded in Stockholm in 2009, born when professional tennis player Thomas Johansson and entrepreneur Oscar Wagman set out to create skincare that genuinely fit the needs of active, modern men. The concept is refreshingly simple — effective, no-nonsense products that are easy to understand and quick to use, without the confusion that so often surrounds men’s grooming. Every formula is developed in Sweden with carefully selected active ingredients, balancing high performance with a clean, contemporary design. The collection covers the entire daily routine, from facial cleansers, moisturisers, serums and eye care to shaving, beard grooming and body essentials. Whether you’re new to skincare or fine-tuning a routine you know by heart, Recipe for Men makes it effortless to keep skin looking fresh, healthy and well cared for. Today the brand is trusted by men around the world — and the full Recipe for Men range is available at La Fleur.